It brings the online bookstores to people. Now Amazon is bringing portable ebook reader to readers and having the device to read them with too. We’re stepping into the future of reading as more people catch on to reading ebooks. Without doubt, the Kindle ebook reader has done wonders in paving the way and now we have the Kindle 2, bigger, faster and more powerful. Fasten your seatbelts!

There are several brands of handheld ebook reader to choose from in the market. Having said that, you can don’t bother to look beyond that as most are still in beta. The two most popular brands are the Amazon Kindle and Sony PRS. Both have generated running series and are already into their latter models. The consensus though, is Amazon with its Kindle 2 is fast drawing away from competition with Sony’s flagship PRS - 700 a distant second.

The Kindle ebook reader is in great demand. Availability of stock at Amazon is at best intermittent. Waiting time fluctuates and they are not accepting overseas orders although some 3rd-party distributers and retailers do ship abroad with due shipping charges and mark-up. They are also sporadically spotted on eBay and when they are, are surely to be accompanied by price premium.

Electronic book readers are both a boon to people and also an environment saviour. Now imagine how many trees Kindle can help save let alone the total effect of all e book reader brands combined.

Kindle ebooks help save money too. Savvy readers would realize that Amazon subsidizes its Kindle book sales and provides free sampling of e-books so you are never mistaken about buying a book. That may be string attached to sell its electronic book reader but the bottom line still makes sense at the end. Even for those who do not read often, it is a given. That’s on top of all the other good stuff it brings.

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