Located within the 62.7 hectares or 155 acres Brook lands racing circuit site, Mercedes Benz World was opened specially designed to offer members of the public an experiential day out where they can learn about the history of Mercedes Benz and the Brook lands site, and try their hand at the latest models. Interactive experiences or the brand history, its 16,650 sq.m.building offers you all. Mercedes Benz World has put on show more than 100 models ranging from it’s A class and it’s S class and its latest CL and Class coupe models for the viewers. More expert mercedez  information is located at mercedes benz e class.

 

In order to bring its global consumers and the brand closer together, Daimler Chrysler has already opened 5 such centers, around the world; this being the largest, and also better for the following reasons. The historical association of this site to the brand is what adds value to this center; as it was Mercedes that won the opening day race at the Brook lands racing circuit. The vast spread terrain of around 4.04 hectares allows for a smooth test drive and a wonderful experience above all. The Brook land centre is a must visit for all those people who swear by the brand and would love to know more about it.

 

A new concept was recently unveiled in development inside a multi storey building to allow anyone to experience an interactive world. In fact the chairman of the board at Daimler Chrysler was of the view that that the automotive industry suffers from the perils of competitiveness and every brand has to struggle hard. Making one brand stand out from the boatload of brands in the market is very challenging.

 

It has been noted the Mercedes Benz world is visited by as high as 300,000 visitors each year. According to the president and CEO of Daimler Chrysler, this center has been designed keeping the whole family in mind; rather than just car lovers. He also added that they aim to ignite a passion for the future, among the younger generation, with the help of stories behind the shaping of automotive industry and its innovations. Here, even the youngsters are allowed to try their hand at driving; not limiting this great chance, to drive a Mercedes, only to the grown-ups. Further your knowledge on mercedez  at mercedes dealers melbourne.

 

They have also directed their efforts in offering flood protection against River Wey, to the local businesses and homes. Mercedes Bens will help the local council by regenerating a huge community park  to be used by the locals. Re opening of the railway pass and restoring of many other sections around the area are some of the other works done by the company. The brand as well as the community will be largely benefitted from the customer experience centre as claimed by the CEO of the brand. He also hopes that the facilities that would be offered by the Mercedes Benz World, plus their new community park, would be appreciated and enjoyed by the local families.

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